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What is Thin Content in Digital Marketing?

Learn all about digital marketing, we have built this glossary to help you understand everything to thrive in online marketing and promoting your website or business.

What is Thin Content?
Thin content mainly includes not so useful and short pages with little substantive content, duplicated content, doorway pages, automatically generated content, etc. In the simplest terms, if content does not provide clear value, it could be classified as thin.
Notably, it is significant because search engines like Google aim to provide users with valuable, informative and interesting content. Thus, focusing primarily on providing value can help avoid creating thin content.
Moreover, content that provides no immediate value can be seen as clutter, which is unappealing to a user, resulting in high bounce rates. High-quality content, therefore, is good both for SEO and for user experience.
Thin Content's Role in Digital Marketing
The integral role of thin content in digital marketing is more of a cautionary one, primarily because it affects the website negatively in the SEO ecosystem. Generally, Google's algorithms deep-dive into the website content and if presented with thin content, it tends to 'penalize' the site by reducing its ranking.
This competitive web scape, therefore, demands marketers to thoroughly understand and practice clean SEO hygiene to retain and improve website ranking. Thus, thin content can considerably degrade your SEO efforts and rankings.
Aside from the SEO impacts, thin content can harm your website's reputation and customer relationships. When users fail to find valuable content on your site, they are more likely to return to search engine listings and less likely to return to your site.
Thin Content Examples
One example of thin content is auto-generated content. This kind of content is often produced by using programs or scripts, which leads to sentences that do not necessarily make sense or add value to the user's experience.
Duplicated content, which is seen when websites copy and paste content from another source without adding new and valuable information or perspective, is also considered thin content. It negatively impacts SEO as search engines can't decide which version to rank higher in search results, resulting in lower rank for both pages.
Low-quality guest posts and blog posts that are too short to provide any real value to visitors are also included in thin content. So, while creating content for your digital marketing efforts, one should ensure it's unique, provides value, and is distinctively informative to avoid being labelled as thin content.