What is Search Volume in Digital Marketing?

Learn all about digital marketing, we have built this glossary to help you understand everything to thrive in online marketing and promoting your website or business.

What is Search Volume?
Search Volume is a commonly used term in the field of digital marketing, particularly in Search Engine Optimization (SEO). It represents the number of times a specific keyword or set of keywords is searched for in a search engine over a given period of time.
This data is typically presented as an average monthly volume to help marketers identify trends and seasonality in keyword popularity. Search volume data is crucial in keyword research, as it allows marketers to identify high-volume keywords related to their business or industry.
A higher search volume indicates a high level of interest or demand for a certain keyword. Marketers can use this data to shape their digital marketing strategies, targeting keywords with high search volume to drive traffic to their websites.
Search Volume's Role in Digital Marketing
In digital marketing, search volume plays a vital role by indicating keyword popularity and user interest. Understanding search volume helps businesses tailor their content and SEO strategies to trends and consumer behaviour.
Moreover, search volume data is an integral part of Pay-per-Click (PPC) advertising. Advertisers use this data to bid on highly searched keywords, which can increase their ad visibility and click-through rates.
Keyword with high search volume tend to be more competitive, hence difficult to rank for. Therefore, a balanced strategy using a combination of high, medium, and low search volume keywords can help to optimize SEO campaigns effectively.
Search Volume Examples
Let's take the keyword 'digital marketing'. A high search volume for this keyword indicates that many people are interested in this topic and are actively searching for related information.
Alternatively, consider a long-tail keyword such as 'how to start a digital marketing campaign'. Although such keywords may have a lower search volume, they often target a specific, interested audience and can effectively attract qualified traffic.
Finally, consider seasonal keywords like 'Halloween costumes'. The search volume for such keywords tends to spike during specific times of the year, providing businesses with opportunities to create seasonal marketing campaigns.