What is Google Search Console?

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What is Google Search Console
Google Search Console is a free service offered by Google that helps you track your site's performance in Google Search results. It allows you to understand how Google views your site and optimize its visibility for search engines. The tools and reports offered by Google Search Console help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
Google Search Console can be used to submit new content for crawling, remove content you don't want to appear in search results, monitor and resolve malware or spam issues, and more. With these extensive features, Google Search Console serves as a comprehensive tool to monitor and manage your website's presence in Google Search results.
The insights provided by Google Search Console are not just limited to your own site. It also shows how your site links to other sites, and how those sites link back to you. This helps you understand your site's impact on the larger web ecosystem.
Google Search Console's role in digital marketing
In digital marketing, Google Search Console plays an essential role. It provides key insights regarding your users’ behavior and how they discover your website. This includes the keywords they use, how often your page appears in search results, and the number of users clicking on your site.
Google Search Console offers a complete view of your site's performance on Google search. This data can help you make informed decisions regarding the optimization of your site, keep your site error-free, and increase your traffic.
From a digital marketing perspective, Google Search Console is important because it helps track the performance of your SEO efforts. By using this tool, you can find out what keywords are ranking, how your mobile site performs, and find any crawl errors that might be hindering your site's performance.
Google Search Console examples
A popular use of Google Search Console is tracking the keyword queries that lead users to your website. This information can help in refining your keyword strategy and enhancing SEO efforts. For instance, by identifying 'non-branded' keywords, you can attract users looking for a general concept rather than your specific brand.
With Google Search Console, you can also improve your mobile site performance. Google's Mobile Usability Report allows you to pinpoint issues affecting your site's usability on mobile devices. This is crucial, considering the growing number of users accessing the web via mobile.
Another common use-case is identifying and fixing crawl errors. Google Search Console alerts you for any issues that prevent Googlebot from accessing and crawling your site – this can be invaluable in ensuring your site's performance and accessibility.