YouTube advertising comprises all marketing activities that utilize YouTube as a platform to reach potential customers. Given the popularity of the platform, YouTube advertising can be a powerful tool to enhance brand visibility and reach larger audiences. YouTube ads are typically presented before, during, or after a video, or in the user’s YouTube feed.
There are various types of YouTube ads from which marketers can choose, including display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards. The selection often depends on the advertiser's goal, budget, and target audience.
The efficiency of YouTube ads can be tracked using YouTube Analytics, which provides detailed data about viewership, engagement rates, video performance, and more. This can aid marketers in adjusting marketing strategies to achieve better results.