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What is Query Deserves Freshness (QDF)?

Learn all about digital marketing, we have built this glossary to help you understand everything to thrive in online marketing and promoting your website or business.

What is Query Deserves Freshness (QDF)?
Query Deserves Freshness or QDF is a part of Google's search algorithm responsible for determining the value of 'fresh' or recently updated content when presenting search results. Introduced in 2007, it assesses whether a query requires new, up-to-date content or is better served by established, evergreen content.
QDF is not always active but is instead triggered by specific types of searches where users are more likely to want recent information. This could include breaking news stories, hot topics, or frequently updated resources.
A key point to remember is that QDF doesn't down-rank older content. It simply gives a temporary boost to fresh content when deemed relevant, allowing it to bubble up in the search results over a short period.
Query Deserves Freshness's Role in Digital Marketing
In the realm of digital marketing, keeping content fresh and up-to-date is key for visibility and user engagement. QDF brings this aspect into the limelight. SEO strategists can leverage QDF by understanding how frequent updates could improve ranking in search results, driving more organic traffic to your site.
Content that falls under evergreen topics might not be affected by QDF. However, for trending topics or dynamic industries, creating consistent, up-to-date content can help to achieve a temporary boost in visibility.
One must take note though that while QDF is an important factor, the quality of content shouldn’t be compromised. It also presents a great opportunity to revisit and update old content, giving it a new lease of life and increasing its relevance to current trends.
Query Deserves Freshness (QDF) Examples
An example of QDF in action is during high-profile events or breaking news. For instance, during awards season, queries about 'Oscar winners' would trigger QDF, and articles updated with the latest winners would enjoy a temporary ranking boost.
Another example is in the tech industry. Suppose a new iPhone is released. Blogs or websites that immediately publish articles about this new iPhone are likely to be given a temporary boost by QDF.
On a smaller scale, businesses can leverage QDF by regularly updating their blog content or news section. For example, a real estate company announcing new properties or industry developments may keep their site appearing fresh to Google’s QDF algorithm.