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What is Keyword Density in Digital Marketing?

Learn all about digital marketing, we have built this glossary to help you understand everything to thrive in online marketing and promoting your website or business.

What is Keyword Density?
Keyword Density refers to the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. It is measured in percentage. It's a way for search engines to determine the topic of a web page, hence its relevance in response to search queries.
Earlier, a high keyword density could help a webpage rank better in search engine results. However, with the evolution of search engine ranking algorithms, stuffing a webpage with the same keyword is now seen as spamming and can lead to penalties.
Today, a balanced and natural use of keywords is preferred more. Striking a balance between SEO and readable content is the key to success in web content writing.
The Role of Keyword Density in Digital Marketing
In digital marketing, keyword density plays a crucial role in SEO. It helps in determining the relevancy of the content to the search query, serving as a factor influencing the ranking on SERPs. Higher the relevance, higher is the likelihood of the website getting ranked.
Keyword density is also a measure of keyword stuffing. Many marketers used to manipulate search rankings by overusing certain keywords, leading search engines to consider such practices as spam. They started to penalize the sites which misused this.
Thus, while keyword density is crucial in SEO, maintaining the optimal density is equally important. It ensures that the content is relevant, high-quality, and not being seen as spam by the search engines.
Keyword Density Examples
An example of keyword density could be: if a specific keyword is present 5 times in a 100-word content, the keyword density is 5%. It simply denotes the frequency of the keyword. But it's not advisable to overuse the keyword to manipulate search engine rankings.
For instance, If 'Digital Marketing' is the keyword and it is used excessively in an article about 'The trends in digital marketing', the article might seem unnatural and forced. This could lead to penalties by search engines.
Another example, if 'healthy eating' is the keyword, and it appears 8 times in a 400-word blog post, the keyword density is 2%. Marketers aim to achieve an optimum density, to ensure the content is seen as relevant by search engines but not seen as spam due to keyword stuffing.