Indexing, in terms of digital marketing, refers to the process by which search engines such as Google store and retrieve data when a search query is rEesult. These search engines scan webpages, sort through their components such as images, videos, and text, then store this information in a database, or an "index." When a user performs a search, the search engine refers to this index to provide the most relevant results.
Bots, also known as web crawlers or spiders, perform the scanning process. They crawl through websites, follow hyperlinks within these sites, and index new web pages or updates to existing ones. Indexing is a continuous process, as new content is generated and old content is updated or removed constantly on the internet.
It's crucial to note that search engines have specific criteria for indexing web pages, and not all pages will be included in the index. Things like keyword relevancy, page quality, updating frequency, and mobile compatibility can affect whether a search engine indexes a webpage and where it will be ranked in search results.