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What is Hreflang in Digital Marketing?

Learn all about digital marketing, we have built this glossary to help you understand everything to thrive in online marketing and promoting your website or business.

What is Hreflang?
Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. It is a vital component to consider when operating a website that caters to different languages and geographic regions. By effectively implementing hreflang tags, you can help search engines understand which languages you are using on your web page, thus improving your site's search engine visibility and improving user experience.
This helpful HTML attribute is particularly significant for businesses operating in multiple countries and languages. It helps your site clarify which version of the site should be displayed to users based on their location and language preference. Thus, leading to improved user experience and visibility of your content to the right audience.
Understanding and effectively implementing hreflang is vital for SEO, as it helps search engines precisely serve the right version of your site's content to users across different regions and languages.
Hreflang's Role in Digital Marketing
Hreflang plays a significant role in digital marketing, especially for geographically diverse websites. It enables you to target website content towards specific audiences based on their geographic location and language, making it especially important for multi-regional and multilingual websites.
Without hreflang, search engines might incorrectly index your site, causing the wrong version of your site to appear in search results. This could potentially lead to a loss of site traffic and a lower ranking in search engine results pages (SERPs). Therefore, implementing hreflang tags correctly is crucial for digital marketing.
Additionally, hreflang tags enhance user experience, which is a crucial factor for SEO rankings. By directing web visitors to the content in their native language or relevant to their geographic location, you improve user satisfaction, and consequently, your website's SEO ranking.
Hreflang Examples
A common hreflang example is a website that provides country-specific versions, with different languages catering to each region. For instance, you could use hreflangs to guide French users to the French version of your site, while directing English users to the English version.
Assuming the website has English and French versions, the English page might include the following hreflang tags: and the French page might include: .
Such implementation tells search engines which language each page is in and which other language variations exist, ensuring the correct version of the content is served to the right audience.