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What is Google Remarketing?

Learn all about digital marketing, we have built this glossary to help you understand everything to thrive in online marketing and promoting your website or business.

What is Google Remarketing?
Google remarketing, also known as retargeting, is a type of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—thereby keeping your brand top-of-mind and enticing visitors to come back for more.
There are a few ways to remarket with Google, including: standard remarketing, dynamic remarketing, remarketing lists for search advertisements (RLSA), and video remarketing.
Remarketing helps drive return traffic, which in turn increases conversion rates as return traffic is much more likely to convert into customers. This return traffic results in increased sales and ROI for your online marketing efforts.
Google Remarketing's Role in Digital Marketing
Google Remarketing is an effective way to reach individuals who are most likely to buy your product. It enables marketers to strategically position their ads in front of these audiences as they browse Google or its partner websites, thus helping increase the brand recall and conversions.
Moreover, Google Remarketing is a powerful tool for improving the overall ROI of digital advertising campaigns. This is because remarketing campaigns allow you to target ads to users who have previously visited your website and are thus more likely to be interested in your product or service.
These remarketing ad campaigns can significantly boost your brand visibility, increase conversion rates, and help gain a significant return on ad spend (ROAS). Therefore, Google remarketing holds an integral role in an efficient and effective digital marketing strategy.
Google Remarketing Examples
One example of Google remarketing would be when a major tech retail site targets you with ads for a laptop you viewed but didn't purchase. As you continue browsing other sites, you repeatedly come across ads for the same laptop, reminding you of your initial interest.
Another example would be a travel site showing ads of a hotel you looked at but didn't book. The remarketing ads can offer a special discount on that same hotel, encouraging you to complete the booking.
Or, let's say you visited a clothing e-commerce site and checked out a specific jacket. With Google remarketing, you may end up seeing ads for that jacket, or similar items, while reading a blog or watching a video on YouTube. Such tactics help brands to stay in the minds of potential customers, increasing the chances of eventual purchase.