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Understanding Crawl Errors in Digital Marketing

Learn all about digital marketing, we have built this glossary to help you understand everything to thrive in online marketing and promoting your website or business.

What is Crawl Error?
Crawl Errors refer to the problems or issues that emerge when a search engine tries, but is unable to crawl or index a certain page on a website. Crawlers, also known as robots or spiders, are algorithms deployed by search engines to gather data from the web. A Crawl Error means that these crawlers faced some obstacle while trying to access specific pages. This, in turn, affects the website's SEO considerably.
The types of Crawl Errors include DNS errors, server errors, robots.txt errors and URL errors. DNS errors occur when the search engine cannot communicate with the server. Server errors are situations where the server fails to provide a webpage when requested by the crawler. Robots.txt file errors happen when search engines are denied access to a site. URL errors are instances where specific pages cannot be accessed.
It is crucial to note that all Crawl Errors negatively influence the SEO performance of a webpage. Hence, regularly monitoring and resolving these errors is important in maintaining the online visibility of a site.
Crawl Error’s Role in Digital Marketing
In digital marketing, Crawl Errors can be seen as potential barriers to a webpage's visibility. Since these errors prevent search engine crawlers from indexing a page, they diminish the page's chances of appearing in search results. Therefore, Crawl Errors can fundamentally affect a digital marketing campaign's success.
Correcting Crawl Errors enhances a webpage's SEO health, thereby boosting its search engine ranking. Also, it improves user experience as all pages on the site will be accessible and navigable. A consistent process of detecting and rectifying these errors is therefore central to a successful digital marketing strategy.
Beyond these, dealing with Crawl Errors promptly also conveys to search engines that the website is well-maintained and reliable. This can work in favor of the site during search engine ranking, further reiterating the significance of rectifying Crawl Errors in digital marketing.
Crawl Error Examples
Examples of Crawl Errors include 404 errors, which are the most common type of URL errors. This means that the crawler was unable to find a particular webpage, either because the page does not exist or because the server could not manage the crawler's request.
Another example is a 500 error, a server error, where the server is unable to process the request of the crawler due to a sudden overload or because the server is temporarily down.
Lastly, an example of a DNS error case is when the site’s host server is unable to translate the site's domain name into an IP address, preventing the crawler from accessing the webpage.