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Understanding 502 Bad Gateway in Digital Marketing

Learn all about digital marketing, we have built this glossary to help you understand everything to thrive in online marketing and promoting your website or business.

What is 502 Bad Gateway?
A 502 Bad Gateway error, part of HTTP status codes that begin with '5', signifies that one server received an invalid response from another while it was attempting to load the website. This is often not a problem with your device or internet connection but is an issue on the website's servers.
This error may appear in a number of ways; it might simply say '502 Bad Gateway' or something away from the ordinary like 'HTTP Error 502 - Bad Gateway'. It's dependent on the website and the servers it communicates with.
This gateway error can occur for a handful of reasons, but in most scenarios, it's due to an issue with the website's servers.
502 Bad gateway's role in Digital Marketing
For a digital marketer, 502 Bad Gateway error can be a major issue. It leads directly to a poor user experience. When users encounter this error on your website, they're likely to leave and maybe never to return.
Recurring gateway errors can negatively impact your website's SEO. Search engines prefer websites that provide smooth, fast access to content; frequent 502 errors can lead to lower search engine rankings which results in reduced site discovery.
These errors can also interfere with the tracking and collection of marketing data. Many digital marketing strategies are dependent on the ability to measure user engagement and conversion rates accurately. If users frequently encounter 502 errors, such data will be unreliable.
502 Bad Gateway Examples
An example of the 502 Bad Gateway error could be seen when a website is undergoing maintenance, and the server temporarily doesn't receive a valid response. Resetting the servers usually resolves such issues.
Sometimes, simply refreshing the website or clearing your browser cache can resolve a 502 error. Nevertheless, if users continue to see the error, it indicates a bigger problem that requires attention from the website administrator.
Another common example is when third-party services, integrated into a website, aren't functioning properly. This can result in a 502 error, particularly if the website has high traffic or content-heavy pages that put a heavy load on the server.